
OUTSIDE GAMES
Elite Level Virtual Event
7 immersive, curated digital experiences with 7 Olympians and professional athletes to host four webinars facilitated by Outside editors
Project Scope
- 7 immersive, curated digital experiences with 7 Olympians
- Brought on seven Olympians to host four webinars facilitated by Outside editors
- In each webinar, attendees had engaging conversations with high-profile athletes, interacted with them, and asked questions in a Q&A
- Hosted three virtual events for attendees to challenge themselves to workouts designed by Olympians, based off their favorite training strategies
Project Outcomes
- Incredible engagement—2.8M+ impressions across social, email, and site traffic
- Partnered with four brands for a total of $10K+ value (cash and in-kind)
- Athlete and partner promotion reached an audience nearly as wide as Outside’s entire network promotion
- High-quality production with excellent feedback from Outside’s editorial team
- Produced this event from the ground up in less than six weeks

"I thought it was great, well organized, great moderators, I felt like it flowed pretty well for the first take."
Participant
