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OUTSIDE GAMES

Elite Level Virtual Event

7 immersive, curated digital experiences with 7 Olympians and professional athletes to host four webinars facilitated by Outside editors

Project Scope

  • 7 immersive, curated digital experiences with 7 Olympians
  • Brought on seven Olympians to host four webinars facilitated by Outside editors
  • In each webinar, attendees had engaging conversations with high-profile athletes, interacted with them, and asked questions in a Q&A
  • Hosted three virtual events for attendees to challenge themselves to workouts designed by Olympians, based off their favorite training strategies

Project Outcomes

  • Incredible engagement—2.8M+ impressions across social, email, and site traffic
  • Partnered with four brands for a total of $10K+ value (cash and in-kind)
  • Athlete and partner promotion reached an audience nearly as wide as Outside’s entire network promotion
  • High-quality production with excellent feedback from Outside’s editorial team
  • Produced this event from the ground up in less than six weeks

"I thought it was great, well organized, great moderators, I felt like it flowed pretty well for the first take."

Participant