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Land Rover Defender 4xFar

We worked with Land Rover to reimagine what an outdoor festival can be. With 26 brand partners and 27 different on-site activities, 4xFAR went above and beyond. In less than five months, we organized a weekend festival filled with brand ambassadors, on-site activities like climbing, slacklining, overlanding essentials; and gathering curious adventure-goers who wanted to try new activities, build new communities, and reconnect with the outdoors.


  • Generated excitement for Land Rover’s upcoming Defender launch and brand loyalty for the 27 partners who showcased classes, equipment, and products throughout the festival
  • 1.8M+ impressions from Outside Magazine social + digital promotion
  • 19,541 estimated on-site live engagements (exceeded goal of 15,600)
  • With $10,000+ worth of partner-provided gear for weekly giveaways and media packs and product cost spread and shared across brand partners, 4xFAR was budget-relieving for the client

Interested in seeing the full results?

"Eventus delivered on all fronts for us handling our clients and sponsor needs as well as handling all the logistics. In each instance, we received extremely positive feedback from all our partners in their dealings with Eventus. They absolutely know how to navigate the extremely labor-intensive and challenging world of event management. Their management team is super easy to work with, communicates well, and most importantly delivers on promises. The best thing I can say is that at all times I felt that they were working directly for Outside and had our best interests at heart. In this extremely volatile and pressure-filled industry you need a company that you can implicitly trust and you know will deliver and for Outside that was Eventus."

Outside Executive