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RESULTS
MEASURED IN
LIVING PEOPLE

We distill the essential spirit of a brand
into an unforgettable experience

LISTENING THAT
UNLOCKS POTENTIAL.

Traditionally, the outdoor industry has been thought of as a male dominated industry. Yet REI and EVENTUS recognized that over 46% of participants* in outdoor activities are female. And that is something that should be celebrated.

PRODUCTION EXCELLENCE

  • Three multi-day events in Utah, California, and North Carolina
  • 400+ attendees at each event—flying in from 36 states
  • 220+ activities offered at each event with intimate class sizes

MARKETING EXPERTISE

  • 150M+ PR impressions across digital, print, broadcast
  • Hits across 46 media outlets (trade, vertical, and consumer)
  • Media attendees included: TIME, Yoga Journal, Outside, and Thrillist
  • 19M+ social impressions across Instagram, Facebook, and Twitter
  • 10M+ digital impressions across websites, email, print, and custom content

MAKING EVERY
TOUCHPOINT MEANINGFUL

We know today’s customers are looking for more than transactional experiences—they desire emotional connections with brands. Eventus uses its extensive network to bring the right influencers and athletes to engage with your customers, leaving a lasting impression. 



MAKING CONNECTIONS

  • Identified and contracted 7 Olympians to host 4 webinars
  • Attendees had engaging conversations with high-profile athletes, interacted with them, and asked questions in a Q&A
  • Hosted 3 virtual events for attendees to challenge themselves to workouts designed by Olympians

BUILDING BRAND AWARENESS

  • Incredible engagement—2.8M+ impressions across social, email, and site traffic
  • Athlete and partner promotion reached an audience nearly as wide as Outside’s entire network promotion
  • Partnered with 4 brands for a total of $10K+ value
  • High-quality production with excellent feedback from Outside’s editorial team

BUILDING BRAND RELATIONSHIPS
THROUGH INSPIRATION & EDUCATION

We tapped into The North Face’s loyalty program inviting guests to enter for a chance to claim a coveted spot joining TNF for a day of outdoor exploration, art, music, and community in their area.

AUDIENCE ENGAGEMENT

  • Engaged The North Face’s loyalty program and received 10,000+ applications entering for a chance to join the event
  • Gathered 400+ women for a day of hiking, music, and community

BUSINESS & RELATIONSHIP DEVELOPMENT

  • Coordinated over professional guides to lead hikes at each location
  • Secured world-class athletes like Margo Hayes and Nina Williams to connect and speak with attendees
  • Secured 8 brand partners within our network to supply in-kind product for welcome bags
  • Over $11,000 of in-kind product was donated from brands like Brumate, Nuun, Bobo’s, Dometic, Kelty and more

REVITALIZING
YOUR BRAND BASE

We created a one-day event celebrating the career of Olympian and activist, Allyson Felix, by gathering women in downtown LA for a day of 100-meter track races, interactive booths, and live music.

  • 1000+ attendees joined us for a day of celebrating with Allyson Felix
  • Coordinated 25+ HEAT GROUPS, including age group races, elite, and community races
  • 1.2M estimated pre-event social marketing reach
  • Worked with 13 brand partners, including leading gear companies and nonprofits
  • $10,000+ worth of partner-provided gear for welcome bag and on-site refreshments
  • 5 brand partners integrated their brand into the on-site festival activities
  • Secured an Olympic-grade track with 5 lanes to use for the event (have an event where you’d like to run 100-m races? We’ve got you covered).

MULTIPLYING YOUR IMPACT
WITH THE RIGHT PARTNERS

Brought together 27 brand partners in less than five months to produce classes and programming for a weekend adventure festival.

PARTNERSHIPS WITH IMPACT

  • Coordinated 27 brand partners, including leading gear companies and nonprofits
  • $10,000+ worth of partner-provided gear for weekly giveaways and media packs
  • 7 brand partners integrated their gear into an on-site festival retail store

UNIQUE EXPERIENCES

  • Offered 28 hands-on classes, including both always-on and scheduled sessions
  • Most popular activities: climbing and bouldering, knot tying, slacklining, wilderness mixology, coffee tasting, overlanding essentials, foraging

MARKETING RESULTS

  • 19,541 estimated on-site live engagements (exceeded goal of 15,600)
  • 1.8M+ impressions from Outside Magazine social + digital promotion

CONNECTING WITH
CUSTOMERS WHERE THEY ARE

We worked hand-in-hand with Airbnb on the development of their Olympic & Paralympic Online Experiences, identifying athletes and coordinating everything from contracts to experiences.

MAKING CONNECTIONS

  • Sourced close to 100 current and past Olympians to serve as experience hosts
  • Curated experiences based on each Olympian’s unique interests and skill sets for intimate gatherings prior, during, and after the Olympics
  • Brought in top-tier talent such as Alex Honnold to celebrate and promote climbing in the Olympic Games